Arcangel Visual Experience
Arcangel is one of Puerto Ricos most prolific reggaeton stars. For his new concert tour we worked together on building what would become a 34 video series that explored his musical proposal on different audio / visual levels. The idea was to elevate the bar on what urban artists have been presenting for their shows. More than a concert, a concept.
We decided to shoot various scenes at his home town in Santurce, discovering all the stories and intricacies of his surrounding elements and paired them up with some very surreal stories that would merge his favorite action stars, day dreams, and deep sexual abstractions. We treated the series with great sophistication to ensure we would rise apart from the rest.
The project went on to have a very select color palette and a strong proposal of motion graphics. The series will be touring with him on his international tour for the rest of 2016.