CompraFresca is an online grocery shopping platform. It prides itself in its efficiency to deliver your order fast and fresh.
Two years after their launch we were approached to work on a new look for their fast growing brand. To enhance even more the company’s core proposition we decided on a slick yet simple look that would communicate the service. We employed the use of a slanted typographic mark that would represent speed and a bold presence to show solidity. A strong color palette that gives sense of seriousness and freshness positioning CompraFresca as a quality company.
The cart is a universal icon of both physical and online shopping. The idea was to merge the cart which represents “Compra” with the letter F that represents “Fresca”. The slanted and wing shape of the F was key in communicating the speed and practicality of the online shopping experience.