DuartePino is a marketing advisory firm in Puerto Rico. In 2015 they approached us to develop their firm’s brand identity in a way that can also adapt to each of their trademark projects, GoGlobal and Freshstart.

We developed an ambigram logo mark that was both simple and modern, partnered with a beautiful helvetica type that showed simplicity and solidity. Since the company’s focus is in developing marketing strategies for different brands we thought it was important to give it a neutral primary color, this way their graphic language cannot be associated to any possible client or any client’s competitor.