Giving Back Smiles
Fundación Hospital Pediátrico is a non-profit organization dedicated to improving the quality of life of patients, family members, and doctors of the Pediatric Hospital in Centro Médico.
When the Foundation approached us to develop their new brand identity we knew that we wanted to develop something iconic. We began our process by thinking about what the Foundation does and it became clear. When they improve the quality of life of patients by providing the hospital with the tools they need, they are giving back smiles to children who need it most.
Our concept was simple, we developed a happy face made up of a stethoscope, bringing together healthcare and happiness.