Medalla Light Yellow Halloween
For the first time, Medalla Light completely transformed their Yellow Halloween event. This time, in order to get closer to people and connect the entire island on Halloween they decided to have three simultaneous events in three major points in the island, San Juan, Ponce, and Mayagüez.
In order to motivate people to go to their area’s event, we developed a concept where each district was in a power struggle to see who controlled Puerto Rico and on the day of the event the party with the most people would be victorious.
We created characters representing each district. Each one sent a message to their followers motivating them to show up at their event and prove that theirs is the strongest.