Paperboys was conceived in the belly of hip hop / reggaeton culture. Since conception the vision was bigger than itself, aiming to become the it brand for strong, confident people.
We developed a modern geometric monogram that would be easy to reproduce and promote.
The design of the hats come as varied as a box of crayons. So we wanted to showcase the product instead of compete with it. The web design was a key component in the selling proposition, and has been extremely successful to date.