Premier Warranty Services

Premier Warranty Services is a company that provides warranties for cars. Though traditionally a B2B industry, the client wanted to have more presence in the dealerships and provide sales material to assist the dealers’ sales teams in closing sales for the warranty products.

In designing the brand we set out to create a bold logo with a sense of constant growth. To achieve this we decided to design the letter R longer since it is the last letter to the right (it is facing forward).