Selling Peace of Mind

Though sometimes confused, cost and value aren’t the same thing. The peace of mind that you get from relying on the roadside assitance company used by the best car brands, and knowing that no matter the place or the time you can count on them is very valuable… and costs very little.

The Concept
When you compare spending $4.99 per month for peace of mind vs. everyday expenses such as coffee, lunch, hair cuts, etc… It’s a no brainer.

Cuesta poco, vale mucho.


30% increase in sales in the first month of the campaign without increasing media budget.


— Campaign Development