For the Future
SME Digital Forum
The SME Digital Forum is Puerto Rico’s largest digital convention. For its 15th anniversary the brand was looking for a new look. We were approached to help in understanding the future look of this institution.
The project bred an interesting body of work. We wanted a mark that could carry the years in history as well as project the advancement of future markets and ideas. To create that, we decided on developing a custom type system that would also moonlight as the award.
This year’s event had the highest attendance out of any event in SME history, with over 1,000 people visiting the event. The previous year’s event attendance was approx. 500 visitors.