A fun campaign for a very unpredictable target.
We were approached by Velox24 to help promote their car insurance services. While studying the market we came across this huge revelation.
How little control we truly have when it comes to avoiding accidents.
With this in mind we took on the challenge and developed a fun and insightful campaign that played on the “what ifs” in life, prompting customers to stop and think about how vulnerable while driving they truly are.