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Merodea is one of the largest online shopping platforms in Puerto Rico that is dedicated 100% to women. Part of their offering is driven by their blog.
To enhance the consumer experience Merodea has partnered with us to develop content for their beauty segment.
After the launch of this months signature Black Box, Merodea and Lancome decided to follow up with their consumer base by providing them with a easy D.I.Y. make up tutorial.
As part of the strategy, we had social media phenomenon and local weather girl Ada Monzón be the face of the tutorials and help organically boost reach for the video.